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10th Annual Most Beautiful In Elderly Contest

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Beauty has no limit when it comes to age.

Especially in Brazil, where they held the tenth annual Most Beautiful in Elderly beauty contest.

Contestants ranged from age 60 up to 87.

This year's winner is 65 year-old Irenilda de Oliviera Meneses.

The contest is scheduled to coincide with this coming Mother's Day.

Organizers say it's a way for the ladies to "keep their irons in the fire."

And for what it's worth: the winner's nickname is "Barbie..." given to her by her friends.