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SOURCE Compare Metrics
Garrett Eastham to present to University of North Texas (UNT) faculty and students on the future of adaptive navigation for e-commerce
AUSTIN, Texas, Oct. 22, 2013 /PRNewswire/ -- Compare Metrics, the leading provider of adaptive commerce navigation and discovery tools, today announced that its CEO and co-founder, Garrett Eastham, has been selected to join the prestigious UNT College of Merchandising, Hospitality and Tourism Board of Governors. As a board member, Eastham joins recognized merchandising and hospitality brands such as Target, Nordstrom, Neiman Marcus, Omni Hotels and Resorts, among others, who work as advocates for the university and cultivate external support.
Eastham has also been invited by Richard Last and his faculty to be a guest lecturer on October 22 at the award-winning UNT Global Digital Retailing Research Center, where he will discuss the future of adaptive navigation within e-commerce. The research center is the first interdisciplinary center in the U.S. with a complete focus on digital retailing as a research hub and resource for the industry.
"The UNT College of Merchandising, Hospitality and Tourism is pleased to announced the addition of Garrett Eastman, co-founder and CEO of Austin-based Compare Metrics, to its Merchandising and Digital Retailing Board of Governors," said Richard Last, senior director, Global Digital Retailing Research Center, UNT.
Last, also Chairman Emeritus of the Board of Directors of Shop.org, as well as a previous board of director member for the National Retail Federation (NRF) and founder of JCP.com, commented further, "As we continue to build the 'digital DNA' of this body, Eastham's extensive knowledge and real-world expertise in the field of e-commerce with his work at Compare Metrics will greatly strengthen the connections we are making between members of the retail mecca in Dallas and the technology and entrepreneurial leaders in Austin."
Compare Metrics' adaptive commerce solution offers a more "humanized" approach to product search and discovery when engaging shoppers online. Consumers can use their own natural language to express personal preferences and style rather than terminology driven by standardized merchandising keywords. These efforts result in improved relevancy and efficiency in demand generation and a more tailored marketing strategy for a wide array of retailers.
"I look forward to being a part of the University of North Texas' community of faculty, students and retail partners," said Eastham. "Creating richer merchandising that fuels a more natural and personalized online shopping experience is at the heart of Compare Metrics' mission, and I look forward to collaborating on 'what's next' with the board and college members."
As a board member, Eastham will also participate at the UNT Merchandising board meeting on November 1.
About Compare Metrics
Compare Metrics' Adaptive Commerce solution offers a more "humanized" approach to online product discovery, allowing consumers to use their own natural language to express personal preferences and style, rather than terminology driven by standardized merchandising categories and keywords. Adaptive Commerce solutions from Compare Metrics understand and react to what consumers want, resulting in increased shopper engagement and conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. The company is led by a team that combines extensive experience in retail technology with disruptive innovations that push the boundaries of machine learning and natural language processing. For more information, visit www.comparemetrics.com.
Ketner Group (for Compare Metrics)
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