A Mankato tourism organization is capitalizing on New Year's resolution season.

Visit Mankato says any runner who registers for this year's half or full Mankato marathon between next Monday and January 31st will get 40 percent off.

This is the second year for the early bird discount. Last year's marathon brought in 4,700 runners. Visit Mankato President Anna Thill says she hopes the low early registration prices push this year's numbers even higher.

"In our first ten days, we had more than a thousand people register for the Mankato marathon last year. So we're hoping to see those numbers again with our goal being at least 5,000. It's our fifth year, our goal has been 5,000 for the last few years, so I'm really hoping we meet that mark."

The discount sets the marathon registration fee at $48 and the half at $38 for anyone who signs up before the early signup deadline.

The 2014 Mankato Marathon events are scheduled for the weekend of October 18th and 19th