Move over chocolate covered strawberries, you have some new competition this Valentine's Day.
The old favorite of strawberries is facing new competition - from bacon.
The Iowa company thought the chocolate covered bacon would be popular with men, but now they're seeing about half women and half men ordering it in the store and online.
While it might not be a product that customers first stopped in for, the bacon is definitely getting their attention.
So far about 3,000 slices have been sold.