It's been exactly one year since Minnesotans were first able to purchase their favorite adult beverages on Sunday.

"There was a little bit of a honeymoon effect," explained Rush Liquor General Manager Sean Mahowald.  "In the beginning we kind of saw a little bit more, it slowed down and now it's kind of balanced back out and we're kind of bouncing right back to where were seeing that continued increase in the sales."

That continued increase in sales is not unanimous amongst business owners as some struggle to break even on Sundays.

The real winner here?  Customers.

"It's been about customer convenience," said Hy-Vee Store Director Dan Vondrak.  "In today's world with all the competition that we have online and different things that are throughout the world you know not just in our city or state, but that convenience better helps us take better care of our own customer and that's probably the most important thing we can do."

"I think it's a great idea around Minnesota.  Obviously we have a lot of football fans.  People like to get out and about on Sundays when you're not working and it gives you something to do.  It's been a long time coming and I'm glad we have that," said Mankato resident Evan Sanders.

Liquor store owners have noticed a direct correlation between Minnesota Viking game days on Sunday and alcohol sales.

"When the Vikings were going up and good we saw an increase in sales during then," said Mahowald.  "We definitely saw an increase in the earlier sales in the day and people coming in before the game."

Even though Sunday liquor sales hasn't made a big financial impact on all stores, the playing field has been leveled with local bars and restaurants.

"It's definitely helping us and it's throwing a little bit of a bone in our direction.  People that otherwise might have been going to the bars are now coming in over here and it's helping on our end tremendously," said Mahowald.

According to the Minnesota Management and budget Office, the state of Minnesota collected $61.9 million in tax revenue through April compared to the $59.6 million collected through April of 2017, an increase of four percent.

--KEYC News 12